Value Proposition

Baconi is a trusted growth partner, committed to delivering value and adapting to evolving market dynamics.

We view the Levant and Red Sea region as a unified, interconnected market—defined by shared consumer behaviors, economic cycles, and trade trends.

With a strong regional footprint, Baconi Group empowers businesses to scale through customized logistics, supply chain, and freight forwarding solutions, along with visionary leadership and a dynamic team of experts that’s dedicated to staying ahead of market trends while ensuring operational excellence at every stage.

Core Values

  • Customer Centricity

    Customer Centricity

    We prioritize strong, lasting relationships by actively listening and responding to the evolving needs of our clients. 
  • Innovation and Adaptability

    Innovation and Adaptability

    We embrace change and continuously seek smarter, more effective ways to deliver value in a fast-paced industry.
  • Collaboration

    Collaboration

    We believe in the strength of teamwork within our organization and partnerships.
  • Sustainability

    Sustainability

    We are committed to long-term growth that benefits not just our clients but also the communities in which we operate.
Highly experienced and diverse team of industry professionals.

Highly experienced and diverse team of industry professionals.

Baconi Group’s continued success stems from a highly experienced and diverse team of industry professionals. With expertise spanning from freight forwarding to liner and strategic management, our people drive innovation and resilience.

Their hands-on approach, deep market understanding, and collaborative mindset enable Baconi Group to stay agile and consistently deliver value.

Milestones

In 1984, Mr George Baconi envisioned a future where the Levant and Middle East regions would be seamlessly connected through a robust transportation and logistics network. What began as a single office in Jordan has, over four decades, grown into a cohesive group of companies, each with specialised expertise, working together to deliver integrated logistics solutions across the region.
1984

We established our first office in Jordan, launching operations in partnership with Contship, with a focus on shipping services.

1995

We expanded by becoming agents for ABX (later acquired by DSV) in Jordan and extended our reach into Lebanon and Syria.

1999

We built strong regional partnerships, becoming agents for K Line in Lebanon, followed by Syria and Jordan.

2009

We were appointed official agents for DSV across Jordan, Lebanon, and Syria, strengthening our logistics portfolio.

2011

We enhanced our shipping capabilities by representing Seago Line and Maersk in Syria.

2018

Our growth continued through new partnerships with Wan Hai Lines in Jordan and ONE in Lebanon.

2020

We took a significant step toward international presence with the opening of our Cyprus office.

2021

Demonstrating resilience, we rebuilt following the Beirut Port Blast and secured key licenses to operate in both the Beirut and Tripoli ports.

2024

Expanded our Jordan offices to better support our growing team and enhance service to our clients.

Sustainability and Corporate Social Responsibility (CSR)

At Baconi Group, we believe that long-term business success is inseparable from our responsibility to society and the environment. Our commitment to corporate social responsibility is embedded in the way we operate, guided by the principle that doing well in business means doing good for our communities and the planet we all share.

We approach our engagement with local communities as we would with any trusted partnership, with nothing but respect, dedication, and a genuine desire to contribute meaningfully. Across the Levant and the wider region, we support educational initiatives, local development projects, and environmental preservation efforts. We recognize the importance of investing in our people and playing an active role in building resilient and empowered communities.

Environmental stewardship is also at the heart of our operations. We are continuously working to implement cleaner, more efficient logistics practices. We are deeply aware of the environmental challenges facing our world. We remain committed to developing smarter, more sustainable solutions for future generations.

Internally, we place great emphasis on ethical conduct and employee well-being. We adhere to labor laws and international standards while fostering an inclusive, safe, and supportive work environment. We actively promote opportunities for personal and professional growth because we believe that our most valuable asset is our people. People are our most valuable asset.

We also believe that driving meaningful change requires collaboration. We work alongside industry peers, government bodies, and non-governmental organizations to share insights, align on sustainability goals, and elevate responsible practices across the logistics and freight forwarding sector.

Corporate social responsibility is not a checklist for us; it is a continuous journey. We remain committed to evolving our efforts, listening to our stakeholders, and adapting to the evolving needs of the communities we serve and the world around us.